🔗 Share this article

Users will soon have a new feature that allows them to lessen the quantity of AI-made media appearing in their streams. This move comes as the service revealed that it now features in excess of 1 bn AI videos.

Pilot Phase and Launch

The update is in a pilot phase over the next few weeks before a global launch. This shift coincides with a rise in AI-generated material, spurred by new AI video creators.

The Broader AI Trend

Studies have shown that approximately one in 10 of the quickest rising channels on another major platform primarily display AI-generated videos. A large amount of this content is considered “AI slop”, a label for poor-quality, mass-produced content that is typically absurd or bizarre.

“We know from our community that a lot of users enjoy content made with AI tools, including AI artwork to educational videos, and we aim to offer the community the ability to see more or less of that, depending on their own preferences,” stated a company executive.

Volume and Proportions

TikTok disclosed that there are now over a billion videos on its service identified as AI-generated. In total, more than 100 million videos are submitted to the platform each day, making AI-generated material a minor portion of its overall inventory.

Customizing Your Feed

Users will be able to reduce or increase the volume of AI content they see by accessing the “manage topic” option in the app and choosing “AI-generated content”. Other topics that currently be adjusted under the setting encompass politics, fashion, beauty, and choreography.

AI Disclosure Rules

Its rules mandate content makers to identify “realistic” AI-made content, and it prohibits harmful deepfakes of celebrities or critical incidents. Any authentic-looking artificial content that is unmarked can be removed under its community policies.

In addition, the platform will now apply an “AI-made” label to content produced via its built-in AI features, or detected by an cross-platform project for recognizing AI-generated material. This step is intended to help prevent users from trying to circumvent the disclosure requirement.

Responsible AI Funding

The platform is also establishing a two million dollar educational fund for experts and institutions to develop educational content about using AI responsibly. This initiative will benefit non-profit groups specializing in training computer science.

Platform Protection

The video-sharing app has supported its safety measures, during controversy over proposals to lay off a large number of safety staff in Britain. The company is set to eliminate 439 jobs in its trust and safety team in London, with worker representatives and internet security professionals expressing worry that staff are being displaced by AI moderation.

A senior executive clarified that staff-based oversight would still have a role, but AI can shield workers by filtering out the most harmful content prior to it has to be seen by staff. The platform announced a 76% decrease in disturbing and violent content reviewed by safety staff over the last 12 months due to intervention by its automated systems.

We believe it is crucial to combine humans and technology to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is where a significant AI assistance is proving valuable process content quickly.”